As Bob Dylan once put it: “The Times They Are A-Changin”. Gone are the days of static HTML pages and basic Flash interactivity. Today’s top sites are dynamic, well-organized, and deeply focused on all things “social”. Still attached to Web 1.0? We have some very interesting facts that may change your mind:
Up-To-Date Sites Leave Better Impressions
How would you introduce yourself to a client if you were meeting face-to-face? Chances are you would want to look professional and smart. You’d likely want to “dress to impress”. Think of your website as the digital face of your company, meeting new potential customers and clients every day.
The first impression those individuals have are likely to stick with them. No matter how wonderful your service is, a shabby unwashed suit is likely to make people hesitant to hire you. Likewise, an outdated website can make people hit backspace before they even give it a chance.
The Way People Browse Has Changed
The reason the most popular sites invest in redesigning is to keep up with the changing behavior of their clients. More people are dedicating time to thoroughly research a product or service before they buy. When they visit your site they want to find the information they need easily.
And it’s not just product descriptions they’re after. Many young users want to connect with a brand personally. This is the age of “social responsibility” after all. They want to know what your company is about. An old, disorganized site is like a beacon that says “We don’t care, we just want your money.”
Integration Can Make Or Break A Business
With nearly everyone using at least one social network daily, more companies are turning to social media as a marketing strategy. It’s not enough to link a Facebook post to a certain product on your site. Customers like to see a company that is savvy enough to appeal to a wide range of users. Integrating your site with social plug-ins, blogs, news feeds, and other haute code says you are at the top of your game.
Sure, you could stick pre-made widgets where-ever it may be convenient. But to make an impactful first impression, every aspect of your design should fit together like it belongs there. A great site design incorporates social media, shopping, blogs, and everything else customers look for from day one. If you’re struggling to find a place to put the latest trends on your site, it’s probably time for an overhaul.