It's no secret that millions of people turn to the Internet every day to conduct research on products and services. And there is a large majority of them who make purchases online. Keeping this in mind, it makes it easy to understand why promoting your services and products online is of the utmost value. What's of even more value is that your website be viewable on different devices. This way, regardless of whether it's being viewed on a 4" Android smartphone or a 23" Mac desktop computer, the end-user experience will still be productive and enjoyable. To ensure your site can be viewed on various devices, it must be responsive. To truly understand the ins-and-outs of a responsive site, it's first important to take a close look at the features and characteristics that this type of site exhibits.
In the olden days -- about a decade ago -- if you wanted a site that looked well on a desktop computer as well as a cell phone, then you needed to create two different versions. Thanks to technological advancements, though, responsive web design enables you to create a single version of your site that can be viewed nicely on different devices. Sure, the format of the site will change from one device to another, however, it will still be simple to navigate and there won't be any hidden buttons. Also, text and media will stay within the columns they were meant to be viewed in.
Instant updating across all versions
Because you'll have a single version of your website that adapts to the device and browser it is being viewed on, this means when performing updates, you'll only need to perform them once. The update will then appropriately apply itself to all responsive design elements; this can be of the utmost benefit in regards to saving money, especially if you're outsourcing your web design and maintenance activities.
Loved by Google
Google is the most renowned search engine used all across the world. Because of this, you should take steps to ensure Google indexes your site. One of the best ways to do this is by building a responsive site. This type of site enhances the user experience, which is what Google loves. It's primary mission is to provide Internet surfers with links to sites that are easy to navigate and of value. A responsive website boasts both of these characteristics.
If you build a website that is viewable on most of today's technological devices -- computer screens, tablets, smartphones, etc. -- this will prove to be of the utmost value. But what happens when a new device comes along? Perhaps one with a screen size that is different from the screens on today's devices? This could present itself to be a huge problem. But with responsive web design, there's no need to fret about varying screen sizes. Instead, fluid grids are used that don't rely on pixels. Instead, the grids are based on proportions, meaning a website's elements are displayed proportionally according to the device it is being viewed on.
There's no need to fret about making your site responsive. After all, unless you're a web designer yourself, you probably don't understand the technical aspect of building a website, regardless of whether it's responsive or not. What you do need to do, however, is invest a portion of your website budget toward hiring a web designer who is experiences in building responsive sites. You'll not only enhance the user experience, but you'll also notice cost advantages in relation to simplified maintenance.