This is first and foremost the top benefit to having a responsive website. More users than ever are accessing websites on mobile phones and tablets, as well as laptops and desktops. You want your site to look good on all these devices.
If your website visitor has difficulty navigating the site, they will simply leave.
It's Cost EffectiveHaving one site that works and looks great across all devices is much more cost effective than having to pay for a seperate site for mobile. There is no point in paying out the extra cash to have two separate sites maintained. Not only that, but a responsive website means that you only have to have one site, one URL.
Google Prefers It
It's a fact: Google gives preference to user-friendly sites that are responsive and fast. If your site is clunky and not mobile-friendly, it can affect how you show up in search, or if you show up in search. A responsive site can boost visibility. A site that is not mobile-friendly can cost you business.
Drastically Cuts Bounce Rate
If your site is not responsive, that means that users accessing the site via a mobile device or tablet are going to have to do a lot of scrolling and maximizing, etc. in order to see your content. The reality is that most people simply won't bother. They will leave your site in favor of a site that is responsive and easy to navigate.
No matter how good your content and graphics are, if your site is difficult to use, people won't stick around.
Overall, a responsive website is an essential element of your marketing and online presence. Making this change can increase traffic, leads and sales. It makes your business look more professional and up to date.
Again, it is all about the user experience. Giving your website visitors a clean, simple experience means that they are more likely to stay on your site, and to return to it. One of the most difficult things to do in today's fast-paced digital landscape is keep someone's attention. A responsive website makes that easier.