Unless you're web design-savvy, then you probably won't understand the technical aspects of creating a responsive website. However, this doesn't mean you can't reap the benefits to be gained by having your current 'fixed' website transformed into one that is responsive.
Simple definition of responsive web design
Designing a website so that it can be viewed on various devices and browsers. One of the best ways to understand responsive web design is by taking a close look at the benefits to be gained.
If you pay someone to create various versions of a website for you, this can become time-consuming for the designer, thus resulting in you having to fork over a lot of money. With a responsive site, though, the website is built once using responsive elements and designs, and no matter the browser or device the site is being viewed on, it will format itself accordingly. Additionally, when any updates need to be made to the site -- such as adding a new blog posting -- the updates can be carried out in a seamless manner across all versions of the site simultaneously.
Keep your customers happy
When a customer intends to make a purchase on your site, they want to know they can do so in a convenient and hassle-free manner. This means regardless of the device they are using, they want to be able to view your site, search for the product ,and make the purchase. If your website isn't responsive, though, they will likely have a difficult time navigating your site when using a different device they have never used to buy a product from you; this in itself can cause them to take their business elsewhere.
Optimize your SEO efforts
As you are likely well aware, SEO plays a vital role in making sure your site reaches the largest audience possible; this means that no matter the device being used, your targeted audience should easily be able to view your site. With a responsive site, you can accomplish this goal. And when updating your SEO, you'll only need to update one URL link, which then updates all versions of your site. As Google crawls your site, it will index it so that all devices have access to it.
Embellish your mobile sales
As you well know, Internet users are buying many products and services via their mobile devices, especially on smartphones and tablets. Because of this, your site needs to be viewable on small screens. If you have a site that is easy to navigate only when using a large computer screen, then you are decreasing your sales potentials. A responsive website ensures you are providing the utmost purchasing convenience to both your existing and potential customers.
Boost Your Professionalism
Consumers prefer to conduct business with companies that put forth a strong aura of professionalism. With a responsive website, you show that you're keeping up-to-date with today's latest technological capabilities; this helps to establish both trust and loyalty with your customers.
In a nutshell, responsive web design isn't something new, and it's not something you should steer clear of. In a world that is becoming more and more tech-savvy by the day, you must hop on the responsive web design bandwagon to exhibit a competitive edge, which is vital for keeping your company afloat.