Let’s start by saying not every single trend is worth following. (Remember back in 1999 when everyone had horrible MIDI music on every page of their site? Ick.) However, many new design trends are worth considering upgrading your site for. These are at the top of user-friendly, deeply integrated designs that the most successful sites are using. We’ve gathered the 3 most important trends for this year, and why you should be using them.
Navigation Is Out, Scrolling Is In
With tablets and smartphones dominating the tech industry, many companies are simplifying their site content into single, long-scrolling pages. Users appreciate having all the information on one page instead of having to pinch and click through pages to find what they want.
It’s the reverse of a movement that started more than a decade ago to bring sites into smaller pages connected to a landing page. These days the landing page contains the majority of all data a customer is looking for. Think of it as a game of poker: People no longer want to wait through the game to find out your hand, they want you to lay out the cards the moment they sit at the table.
Make It Dynamic and Interactive
The interactive website started to come into vogue a few years ago with flash-animation splash pages and such. Now touchscreen and point-and-click customers alike enjoy a refreshing take on the plain old “navigation bar”. A lot of companies are paring down their content into simple, easy to use dynamic interfaces.
Big text and bright modern color palettes are very popular lately. Customers prefer smooth animations and no clutter. In short, show off the creative side of your company, regardless of what service you provide. (Consider skipping the hip music, though, that’s something that can be hit-or-miss depending on the person.)
Simplify, Simplify, Simplify
This is probably the most important trait of them all. We used to spend a lot of design time trying to pick those oh-so-perfect background images, unique fonts, and splashy videos to make our sites pop. Now that trend is reversing, and for good reason. Like we mentioned before, a good majority of users are browsing on mobile devices. They want a website that doesn’t take forever to load or fill the screen with a lot of unnecessary items.
For this reason, leading sites are moving more towards simplified layouts. Modern, bold fonts that once seemed boring are now perfect for touchscreen browsing. Pair that with well-defined colors and the occasional HD photo and you have a site that is on the cutting-edge of what your customers want.